Why Chatbots Should be Part of Your Social Media Marketing Strategy

Effective social media marketing is critical to the success of any company's digital and overall marketing strategy. Even so, many brands are not leveraging the full potential of social media to increase brand awareness and consumer engagement.

The reality is that every action your brands takes on social networks should be a part of a larger social media marketing strategy. Given this, every post, reply, like, and comment should be governed by a comprehensive plan that drives your brand toward its marketing and business goals.

While it may sound complicated, an effective social media marketing strategy can be divided into a number of small, manageable steps.

Evaluate Your Current Social Media Presence

The first step many social media experts recommend is an assessment of your current social media marketing status. In other words, before you determine where you are headed, take a look at where you are with your current efforts by exploring the social media platforms you are currently using, the value you are deriving from the efforts and how these results compare to your competitors.

Define Your Ideal Customer

In order to effectively reach your target customer, you have to first determine who they are by defining such things as their age range, the type of work they do, where they live, and which social media platforms they prefer to use.

Develop a Clear Social Media Marketing Mission

Developing a social media marketing mission will help to keep your brand on target with regard to what you expect to accomplish from your social media efforts. Your mission might be to raise brand awareness, educate existing customers or establish your company as industry experts. In any case, the creation of this mission statement will create coherence among your marketing team members.

Define and Measure Your Success Metrics

The only way you can know whether your social media marketing strategy is working is to measure its results over time. By tracking such things as conversion rates, likes, shares, and mentions, you will know if your strategy is delivering the value you are looking for and adjust your approach when necessary.

Incorporating Chatbots into Your Social Media Marketing Strategy

Chatbots, as you probably know by now, are software programs developed to implement and manage online chat interactions between brands and their consumers.

Chatbots can live on our website, Facebook Messenger, and other social platforms and are most often deployed to drive a brand’s sales, customer service, or both.

When deployed as part of a social media marketing strategy, chatbots provide an always-available opportunity for engagement. A well-designed chatbot will determine the needs of a visiting consumer and answer the questions or deliver the information they need.

As more and more consumers express, not just a willingness, but a reference to communicate with their favorite brands through chat, chatbots are becoming an extremely valuable component to any social media marketing strategy.