A chatbot for a website is simply a chatbot that lives on your website, rather than a third party platform such a Facebook Messenger or Slack.

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A website chatbot interacts with your website visitors via a chat interface and is typically designed to answer visitor questions and guide them to the information they need to make a purchasing decision, resolve a support issue, or address some other concern.

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Make the Most of the Website Traffic You are Already Getting

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As business owners and marketers know, one of the hardest things to do is to grow your website traffic.  Given that, it makes sense to get the most out of your hard-earned website traffic by engaging your visitors and to gauge their interest in your brand, provide any information they might need, and bring them to a call-to-action (CTA) in order to bring them into your sales and prospect pipeline.

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A well-designed chatbot will greet your visitor on your website and engage them through a chat interaction that can include menu selections, URL links, photos, videos, and more as you seek to learn about your visitors’ needs and set your brand apart from your competitors through automated, always-available assistance.

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Website Chatbots for Sales Support

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One of the most common use cases for website chatbots is in helping to drive your online sales opportunities.  In this case, your chatbot will be designed to gauge visitor interest and determine which specific product or service offering might be the best fit for each visitor.

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You can design your chatbot to take the user all the way through the product selection and purchase process (in the case of “low-involvement” products and services) or you can capture all of the relevant information your sales agent will need to convert the opportunity to a sale.

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Website Chatbots for Customer Service

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A second primary use case for website chatbots is in providing timely and efficient customer service.  These days, many customers have come to expect to be able to access the service expertise they need even after normal business hours.  A website Chabot can be programmed to understand the most frequent and repetitive support issues your team sees and easily bring those issues to a resolution, without the need for (human) agent involvement.

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While website chatbots deployed for customer service are typically not intended to deal with 100% of your customer service issues, they can often handle the vast majority of your volumes and, thus freeing up your agents to handle more complex issues.

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Set Your Brand Apart and Drive Down Your Costs

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Deploying a chatbot to your website can elevate the customer experience with your brand by offering 24/7 guided assistance with no wait times.

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At the same time, offloading the majority of your visitor requests to automated chatbot technology can drive down your labor and operations costs, potentially making website chatbots one of the most valuable technologies you can deploy.