SMS/ Text Messaging Chatbots

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Text messaging provides a powerful mobile marketing channel for businesses of any size.  The vast majority of Americans own cellphones use them to send and receive text or ‘SMS’ messages with, not just their friends and family, but also (increasingly) their favorite brands.

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Text messaging provides for a higher level of engagement than other mobile marketing avenues, such as email and social media.  In fact, most cellphone users have alerts set on their phones to let them know when new messages arrive.  And the majority of those message are read within just a few minutes of delivery.As SMS messaging continues to grow among consumers, it has become a more important marketing channel for all types of businesses.

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Chatbots and SMS Marketing

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Chatbots are software programs designed to initiate and manage chat interactions, typically between consumers and their favorite brands.  Recent surveys show that a majority of consumers actually prefer to communicate with brands via chatbot given the benefits they offer:

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Persistent Availability

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Chatbots are available on a 24/7 basis to chat with consumers to answer questions and provide them with information they need to make a purchasing decision, resolve a support issue, and other types of engagements.

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Immediate Access

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These days, consumers have very little tolerance for waiting in queue for assistance.  Chatbots, with their ability to handle multiple one-to-one chat interactions simultaneously, are immediately accessible by users.

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Professional Guided Assistance

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A well-designed chatbot will be able to understand a user’s question or request and guide them to the answers and information they need in an expedient manner.  And over time, your chatbot’s efficiency will increase as it learns from more and more interactions.

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The additional benefits of supporting your SMS marketing campaigns with chatbots include the ability to decrease your costs and to collect valuable information from each interaction.  This data can be compiled and analyzed as you develop future marketing programs.

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