As business owners and marketers know, one of the primary keys to business success is in understanding customer needs and wants and their perception of your brand’s ability to successfully meet those demands.  The customer decides which products and services they want to purchase, whether to buy from you or a competitor, and what they expect in terms of the customer experience.

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One of the best ways to gauge your company’s ability to meet customer expectations is by implementing customer satisfaction surveys.  The answers to the questions can bring you valuable feedback and an understanding of whether the products, services, and processes you currently have in place are working for your customers or not.

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Historically, the challenge has been in finding ways to engage your customers and prospects in order to collect this valuable feedback.  Chatbots are proving to provide a powerful solution to this challenge.

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A well-designed chatbot deployed for customer satisfaction surveys will:

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• Engage your customers and prospects

• Quickly and easily take them through a series of pre-defined questions

• Provide for easy aggregation and review of this information so that you can make informed decisions about how and where there is room for improvement within your brand