Facebook Messenger is an instant messaging service offered by Facebook. But unlike most of the other text messaging apps available today, Messenger can do more than just send texts.

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Today, more than 2 billion messages are sent between consumers and businesses every month on Messenger, both automated and user-initiated.  As a small business owner, you can utilize Messenger to communicate with people at scale, then create ongoing communications with them individually.  

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Whether you are leveraging Messenger to promote a new product or service or to resolve an issue, you can customize interactions to meet the specific needs of your consumers and work toward achieving your business and customer experience goals.

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What are Facebook Messenger Chatbots?  

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A Messenger chatbot is a piece of software that initiates and manages online chat interactions via the Messenger platform.  Businesses in the finance, healthcare, real estate, retail, travel, media, and entertainment and other sectors have all enjoyed the benefits that come from offering 24/7 on-demand automated chat communications to assist customers and prospects in getting the information they need to make a purchasing decision, make a reservation, resolve technical support issues and more.

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Benefits of Facebook Messenger Chatbots for Business

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Some of the benefits your brand can expect in deploying a well-designed Facebook Messenger bot include:

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Persistent Availability

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Chatbots are available round-the-clock to support your customers and prospects.  Given that many consumers now look for support after normal business hours, this persistent availability can set your brand apart.

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Eliminate Wait Times

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Chatbots eliminate the need for consumers to wait in queue for assistance.  Chatbots are immediately available and, unlike human agents, a single chatbot can manage multiple interactions simultaneously.

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Data Capture

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Chatbots have the ability to capture all of the data from each of their interactions.  This valuable information can then be compiled and reviewed to support your brand’s future sales, marketing, and support decisions.

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Sales Lead Generation

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Chatbots can serve as effective tools for qualifying visitors as sales leads so that your sales team will know which are the most qualified sales prospects.  In addition, your sales reps will be able to review the chat interaction in advance of the conversation, so they will have an understanding of the prospect’s interest.

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Decreased Costs

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One of the most powerful benefits of deploying chatbots to Facebook Messenger is in the cost savings it can offer your company.  A well-designed chatbot will be able to handle the vast majority of frequent and predictable questions and requests from your consumers, thus enabling your agents to focus on more complex and strategic requests and projects.