Health Club Marketing Using Facebook

The health club industry is highly competitive, making it challenging to retain members and create customer loyalty. Many new health club members stop showing up after just a few sessions at the gym. Other clients are more apt to switch from club to club, depending on where they find the best deal at any given time.

In order to gain new health club members and keep them coming back for the long-term, you need to find ways to differentiate your club. And you must explore innovative ways to keep members motivated and on target for their personal goals. The most successful health clubs find ways to build personal relationships with their members, starting with the first interaction they have. These days, that first communication is likely to happen online.

Facebook Marketing for Health Clubs

Social media has become ‘the homepage of the Internet’. Consumers leverage social media platforms to check-in with friends and family and to catch up on the latest news from their favorite brands. With more than 2 billion users, Facebook is the most popular social media platform in use today. It is also one of the most powerful marketing tools available to your health club.

One of the biggest misconceptions is that Facebook is only valuable for creating awareness and building a brand, but the truth is that successful health clubs are adept at generating new memberships and increasing member retention and engagement with Facebook marketing.

There is a misconception out there that Facebook is only good for branding and awareness, but this simply is not true. The truth is that successful health clubs are generating memberships and increasing retention with Facebook marketing.

With a well-developed membership acquisition and retention strategy, Facebook can help you achieve these business goals and decrease your reliance on more traditional (paid) marketing channels.

Facebook Messenger Bots for Health Club Marketing

Chatbots are software programs developed to initiate and manage online chat communications on platforms such as websites and Facebook Messenger. Facebook messenger bots, in particular, present one of the most promising opportunities for health club marketers looking to tap into Facebook’s massive network and advertising potential.

A well-designed chatbot will combine logical pattern matching (a low-level form of artificial intelligence) to manage one-to-one chat interactions with consumers and present options to them based on a set of pre-defined rules.

Some of the benefits of chatbots for health club marketing on Facebook include:

Persistent Availability

Potential new health club members will often conduct their research after hours. Fortunately, Facebook Messenger bots are available on a 24/7 basis to answer any questions they might have and guide them to any specific call-to-action (CTA) you want to drive them to for your campaign.

Instant Access

Consumers today have less tolerance for waiting in queue than they did in years past. With chatbots, there is no need for them to wait to get into chat dialog as a single bot can manage multiple communications simultaneously.

Lead Qualification

If your club has high-end offerings, such as personal and group training or corporate wellness, your Facebook Messenger bot can “pre-sell” these decision makers and qualify them as buyers. This will allow your sales team to focus on the most qualified leads and leverage the information collected by the chatbot.

Contact us to learn more about Facebook marketing for your health club and the value chatbots can offer.