Choose the Best Digital Marketing Channels for Your Business

Digital marketing refers to the promotion of your brand, products, and services through the use of electronic media. By leveraging methods and channels that allow you to analyze and revise your campaigns in real-time, digital marketing offers a distinct advantage over more traditional marketing methods.

In running effective campaigns, digital marketers track what is being viewed and for what length of time, along with conversions and other forms of consumer engagement. While digital marketing is most closely associated with programs on the Internet, it includes the use of mobile apps, text message marketing, podcasts, and other forms of electronic marketing.

Over the last decade or so, digital marketing has taken a prominent role in the marketing strategies of many, if not most, of the top brands across all industries. And while print and other forms of more traditional marketing still have a place in an overall marketing strategy, digital marketing channels and options are commanding more and more marketing budget dollars.

The challenge for many marketers is in deciding which digital marketing channels to leverage and to what extent as they look to build effective programs.

Digital Marketing Channel Options

Some of the primary channels to consider for your digital marketing strategy include:

Search Engine Optimization

Driving organic traffic to your brand’s website often serve as the cornerstone of digital marketing efforts. With more than 90% of online experience starting with the use of a search engine, it is wise to explore search engine optimization (SEO) techniques and services to ensure that your site ranks well for the most relevant terms used by consumers in your industry.

Social Media Marketing

Social media represents one of the most powerful opportunities for digital marketers to create brand awareness and to promote their products, services. Social media also offers one of the greatest opportunities for consumer engagement as social media marketing programs are often designed to invite consumer participation through dialog, reviews, and other interactive possibilities.

Email Marketing

Email marketing, by virtue of the potential ROI it offers, can be one of the most effective digital marketing opportunities available today. Email marketing offers an easy way for brands to reach consumers without the need to invest in new technology or software. And well-designed and well-timed email marketing programs can see very high open and response rates.

Pay-per-Click Advertising

Pay-per-click (PPC) advertising offers the potential to deliver highly targeted traffic of potential prospects within a short period of time. The downside can be in the cost, which can be extremely high, depending on the level of competition for a desired keyword. But PPC can make a lot of sense if your conversion rates and the value of a new customer to your brand supports it.

Content Marketing

Good content will determine the success of any of digital marketing campaigns. Once developed, content can be used across a number of digital channels, including your website, social media, and mobile marketing campaigns. The content you develop can include text, videos, graphics and other materials that can drive interest and engagement while establishing the authority of your brand.

Chatbots for Digital Marketing Channels

Over the past few years, chatbots have attracted quite a bit of attention for the role they can play in driving the success of a digital marketing campaign through engagement and automation. Chatbots are software programs that can live on websites, social media, or other chat platforms to greet and engage visitors using embedded intelligence to gain an understanding of each user’s intention and needs and guide them in the right direction to accomplish any specific call-to-action (CTA) desired for your campaign.

Many digital marketing experts believe that chatbots are one of the most powerful and cost-effective ways of increasing the likelihood of success for a brand’s digital marketing efforts.

Contact us to learn more about chatbots for your digital marketing channels.