Chatbots are Powerful Online Business Tools

Chatbots are being touted as one of the most powerful online business tools to come along in years with tech giants like Google, Facebook, Taco Bell, and Disney using them to enhance their brand and consumer communications.

A chatbot is a computer program designed to drive interaction with consumers. Chatbots are able to simulate seamless online chat communications with customers on channels such as Facebook Messenger, Slack, SMS or even on the brand’s website. In all cases, chatbots are transforming the manner in which people interact with the Internet, from a series of self-initiated tasks to highly-productive chat-driven quasi-conversations.

Types of Chatbots

Essentially, there are two types of chatbots: one that operates on a set of pre-defined rules to manage the interaction and a more advanced chatbot that leverages artificial intelligence (AI) that actually learns as it engages in varied interactions over time.

The Benefits of Chatbots for Business

The benefits of deploying chatbots as online business tools is in their potential for increased productivity through automation. Chatbots enable users to seamlessly interact with multiple applications from a single location. The benefit for the business owner is that it offloads menial, repetitive tasks from employees to machine-driven automation. So chatbots can help save time, labor, and money when deployed to manage easily-automated tasks or relatively simple customer-facing scenarios.

Chatbot Use-Cases for Business

The areas in which chatbots can deliver the greatest value to a business include situations where:

You receive many requests that are similar to each other

For questions and requests that your business receives on a regular, frequent basis, you can create chatbot-driven responses to get your customers the answers and information they need

You are selling low-involvement products and services

For those products and services you offer that are not complex and don’t require much time and effort to explain, chatbots can drive those sales processes, making recommendations and even managing the purchase process

You operate in a highly competitive industry

In highly-competitive niches, customers are more likely to choose a vendor that makes it easy to get the information and guidance they need to make a purchase. Chatbots operate on a 24/7 basis to provide such assistance.

About WebsiteChatbots

At WebsiteChatbots, we build customized chatbots for businesses of all sizes and from numerous industries. Our bots are designed to enhance your customer experience by providing an automated guided chat interaction on a 24/7 basis with instant access.