The Benefits of Chatbots for Your Insurance Marketing Strategy

As the insurance industry continues to evolve, the challenge for agents is to develop an insurance marketing strategy that will allow them to differentiate themselves in the face of increased competition, changing consumer behaviors, and the continuous introduction of new technologies.

Unlike years past, today’s insurance landscape requires more than just persuading new prospects to choose your company for their life, health, auto or home insurance policies. These days, consumers in all industries, including insurance, are looking for a pleasant customer experience that begins with their first encounter with your company.

Specific Challenges Faced by Insurance Agents

Lead Generation

One of the greatest challenges for insurance agents is the fact that prospects are rarely able to self-determine a need they might have for the insurance products you offer. While some types of insurance, such as home and auto are forced upon them, policies that are optional (such as life and health) present real challenges. To overcome this, insurance agents need to be creative in their marketing efforts and utilize all of the various channels (which are increasingly digital) available to them in order to generate new, qualified leads.

Changing Consumer Demographics

One of the tricky things for insurance agents to keep track of is the fact that the demographics of people who need certain types of insurance have changed. As an example, since the 1970s, the number of single parent households has more than doubled. Today, women are making more insurance decisions than they have in the past. In addition, people are getting married later in life than they used to and the cultural mix of consumer prospects continues to shift away.

The Economy

Many consumers believe the economy is still struggling to regain its footing and are making their purchasing decisions accordingly. Many are unwilling to consider buying anything that is not a necessity, which can present significant challenges for insurance agents, depending on the types of insurance they are selling. The agent’s job is to eliminate the fear that a struggling economy brings.

Changing Regulations

Like many industries, insurance is required to follow state and federal regulations. It is the challenge of all agents to stay on top of updates that affect their area and the impact these changes may have on their clients.

What Are Chatbots and How Can They Support and Effective Insurance Marketing Strategy?

Chatbots are software programs designed to manage one-to-one chat communications without the need for human intervention. A well-designed chatbot can contribute to your insurance marketing strategy in the following ways:

Lead Qualification

You work hard to get leads to your website and social media channels. Chatbots can provide automatic greetings to your visitors and engage them in one-to-one interactions to gain an understanding of their particular insurance needs and even provide preliminary introductions to the insurance products that might meet their needs.

Through this dialog, the chatbot will qualify each lead for its sales potential and pass the relevant information regarding each lead to the insurance agent.

Persistent Availability

Many of your clients and prospects will visit your website after hours. Fortunately, chatbots are available on a 24/7 basis to greet and interact with your visitors and provide them with a customer experience that will set you apart, even during off hours.

Immediate Access

Unlike human agents, chatbots are instantly available and can manage multiple interactions simultaneously. The data from each of these interactions is efficiently collected by the chatbot so that the agent had a good idea of the consumer’s needs before they even speak with them.

Click here to try our sample insurance chatbot and contact us to discuss a customized chatbot for your agency.