Fitness Business Marketing Using Digital Strategies

Every fitness business owner is looking to grow their business by offering services and expertise that help people achieve their health and wellness goals. In order to remain competitive, these owners and marketers need to learn about the latest technologies and strategies that will enable them to remain viable and competitive in an increasingly competitive fitness landscape. In recent years, effective digital marketing has emerged as an opportunity to set your fitness business apart from the rest.

What is Digital Marketing?

Digital marketing is a catch-all term for all of your fitness online marketing programs. In digital marketing you leverage channels such as Google search, email, social media, and SMS to connect with current and prospective customers.

Today, with your members and prospect spending twice as much time online as they did 10 years ago, effective digital marketing has become critical for all types of businesses, including fitness. Since marketing is and always has been about connecting with your audience in the right place and time that now means the Internet. This is where digital marketing comes in.

What are the Digital Marketing Options a Fitness Business Should Consider?

Digital marketing offers a wide spectrum of tactics and marketing asset development, from websites to email marketing campaigns, social media messaging, content distribution and more. All of these assets and channels can play a role in your overarching digital marketing strategy.

Some of the primary tactics a fitness business should consider in its digital marketing strategy include:

Search Engine Optimization (SEO)

SEO refers to the process of optimizing your website to rank higher in the search results that will bring you the most qualified traffic. SEO is about receiving as much free traffic to your website as possible that can result in new business.

Pay-Per-Click (PPC)

Unlike SEO, PPC is about paying for qualified traffic to visit your website. With PPC you are buying clicks for search terms that are relevant to your fitness business with the goal of converting those visitors into new members.

Social Media Marketing

Social media marketing is about your efforts to promote your fitness brand and content on social media channels. Effective social media marketing will drive traffic and generate new leads for your business.

Content Marketing

Content marketing refers to the creation and distribution of content in an effort to increase your fitness business brand awareness and drive traffic and lead generation. Once generated, content can be promoted on your website, through social media channels, via email marketing, and more.

The Role of Interactive Marketing and Automated Chat

One of the relatively new concepts in digital marketing is the idea of engaging customers and prospects in your marketing efforts by creating dialog with them and encouraging them to share their own thoughts and content about your brand with the community.

Toward that end, chatbots (software programs that are developed to manage customer interactions through automated chat) have emerged as a powerful and cost-effective way to greet a website or social media channel visitor and guide them through a one-to-one personalized chat communication that can lead to greater engagement among your visitors and dramatically increase your visitor conversation rates.

For fitness business marketing, chatbots are used to gain an understanding of the visitors fitness needs and guide them to the programs and content that your business offers that will allow for the best possible experience with your organization.

Click here for an example of a fitness business chatbot and contact us to discuss the use of fitness chatbots for your organization.