Online Marketing Strategies Used by Small Business Owners (Infographic)

healthsaver3
Oct 2, 2017
3 min read

Online marketing, also referred to as digital marketing is a broad term that should be of great interest to any small business owner looking to grow their business. Social media marketing, website design, pay-per-click advertising, and search engine optimization are some of the primary components that should be considered for an effective and comprehensive small business online marketing strategy.

Unfortunately, many small business owners are too busy managing their daily operations to effectively learn about and implement the online marketing programs that could have the greatest impact on their business.

Given that, here is a list of strategies most small business owners should consider:

Search Engine Marketing

Incorporating search engine marketing can drive serious growth for a small business owner as search engine visibility can provide you with the opportunity to compete with much larger competitors in your industry. Because many consumers utilize search engines to find the products and services they need, ranking high in search results for terms that relate to your offerings can provide a powerful competitive advantage. This is why many small business owners find it worth their time and marketing budget to invest in search engine optimization.

Mobile Marketing

Investing in online marketing strategies that target mobile users can make a lot of sense, given the following statistics that surface from recent studies:

75% of mobile searches trigger some kind of follow-up response from the consumer, whether it be a phone call, a store visit, or some other action
Nearly 50% of mobile searches are conducted in order to arrive at some sort of a decision

One of the focuses of mobile marketing is to make sure that the assets and content you have in place, especially your website, are mobile-friendly. This ensures that a mobile visitor will have the best possible experience with your brand and offers you the greatest chance of converting that visitor to a customer.

Social Media Marketing

Social media marketing provides the opportunity to create real engagement with your customers and prospects and to further leverage content you may have created for your website or some other channel. An effective social media marketing strategy should aim to gain as many targeted followers to your brand as possible and to engage with those followers in a way that will ultimately convert them into customers.

Content Marketing

Content marketing entails the use of high-quality and purposeful information about your product or service (along with general industry information) in order to convert prospects to customers. A content marketing strategy is executed under the belief that those brands that do the best job of informing consumers are most likely to earn their business. Where historically, content marketing was implemented with brochures and other printed materials, today this information is most often distributed online.

Email Marketing

Email marketing can be a real difference-maker for small businesses as it has proven to be among the most cost-effective and easiest to implement. Email marketing starts with building lists of customers and prospects who have expressed a willingness (opted-in) to receive email communications from your company. An effective email marketing program does not, however, over-communicate to this list by sending too many emails asking for sales. Best practices in email marketing call for these messages to be timely and informative in order to strengthen loyalty to your brand without prompting people to “opt-out” of future email communications.

Interested in learning more about what small business owners are doing today for online marketing? Take a look at our infographic.