Infographic: Business to Business (B2B) Marketing Statistics and Trends

Like all areas of marketing, the business to business (B2B) landscape has shifted dramatically in recent years as new and powerful digital technologies have enabled many marketing organizations to create unique and powerful advantages for their organizations.

At the same time, B2B customer expectations have risen with regard to what they expect from the brands they work with and the independent preparation they take on by themselves, often in advance of even contacting any potential vendors.

The infographic below provides some insight regarding what your organization can expect, now and moving forward, as you continue to operate in the highly-competitive and demanding business to business marketing space:

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