Is Your Real Estate Website Costing You Leads?

U.S. businesses spend billions of dollars on lead generation programs. But according to one recent study, more than 70% of these leads are lost, simply because the company does not make contact with the prospect in a timely manner. And according to MIT, the odds of a new lead actually entering a company’s sales funnel increased by more than 20x if that lead was followed up within five minutes, versus thirty minutes. In the highly competitive real estate market, you cannot afford to lose leads as every lost lead becomes a net gain for one of your competitors.

The Value of Website Interaction to Convert Your Real Estate Leads

In an ideal world, you would have live agents on standby ready to engage each new visitor as they land on your website in order to direct them to a property or some other information they might be seeking. While this approach is not feasible for most real estate companies, there is a software solution that can greet your website visitors, collect their contact information, qualify them as a sales lead, and answer any initial questions they might have. We are talking about chatbots.

Chatbots are software programs developed to initiate and manage online communications through a chat interface. In the real estate industry, chatbots can be utilized to engage your website visitors in a one-to-one format to create a personalized experience that will give you the best chance of converting that visitor into a new lead- all without requiring (human) agent intervention.

Some of the specific benefits a real estate company can expect when they incorporate chatbots into their website include:

Creating a Personalized Experience

A well-designed chatbot will take a real estate website visitor through a personalized one-to-one interaction in which it will gather information from the visitor and direct them to any information they might need in order to derive the most value from their visit and increase your opportunity to gain them as a client.

Always Available

With chatbots, your visitors do not have to wait until business hours in order to have a guided and personalized website visit. Chatbots are available on a 24/7 basis to work with your visitors and convert them to new leads.

No Wait Times

Unlike most busy agents, chatbots are instantly available for a one-to-one interaction. As you probably know, today’s consumers have less tolerance for waiting for assistance to collect the information they need. Chatbots provide a perfect solution to eliminate wait times and queues.

Various Calls-to-Action (CTA)

When you incorporate chatbots as part of your lead conversion strategy, you can decide what you want to achieve as a call-to-action from your visitor. You might want to simply collect their contact information for an agent to follow up with them or perhaps you want to give them the opportunity to transfer the chat to a live agent, if the lead is well-qualified. The decision is yours.

However you decide to deploy them, chatbots offer a great opportunity to increase the lead conversion rate on any real estate website.

Contact us to discuss.