What is Your Internet Sales Lead Conversion Strategy?

When small businesses are look to grow, leveraging the strength of the Internet is critical. For most small businesses, the first challenge is in finding ways to cost-effectively drive relevant traffic to your website. After that, the challenge becomes turning those visitors into qualified leads and sales.

Given the level of competition in most any industry, developing an effective Internet sales lead conversation strategy will go a long way toward helping your company achieve its revenue and growth goals.

The Challenge and Reward of Generating Website Traffic

According to HubSpot, marketers today say that generating website traffic and leads is the biggest Internet marketing challenge they face, but high volumes of relevant traffic can provide massive rewards.

Given this, there are a number of strategies that online marketers tend to employ in an effort to drive more Internet sales leads:

Build a High-Quality Website

This is an obvious place to start. Whether you hire a web designer or build your site yourself, you want a professional-looking site that is easy to navigate and offers your customers and prospects all of the information they need without overwhelming them.

Offer Great Content

The content that you offer on your website is what will attract visitors and keep them coming back. Great content will establish your company as the leading expert in your field with the best products and services available in your industry. Many small business owners will not have the time to generate good content on a regular basis. In this case, hiring professionals to create content for you can be a viable option.

Leverage Social Media Channels

With valuable content to offer, you will then want to look at the best channels to promote it. Social media channels, including Facebook, Twitter, Youtube, and LinkedIn can provide valuable avenues for delivering your content to your specific target market. Like content creation, managing a social media marketing strategy can be time-consuming, but the payoffs can be enormous as you build an audience that engages with your brand.

Generating Leads Through a Call-to-Action

Now that you have content and avenues for delivering it, you will need to develop a system for turning leads into qualified prospects. Most website visitors will not make a purchase the first time they visit your website, so an intermediate call-to-action (CTA) might be what you are looking for. Collecting an email address, a cell phone number, getting them to complete a lead form, or even calling your office are all good CTAs to consider.

Engagement Generates Qualified Leads

Today, one of the best ways to run your hard-earned traffic into actual leads is through engagement, specifically, chatbots.

A chatbot is a software program that provides automated chat-based communication with your visitors in order to answer their questions, determine their level of interest, and qualify them as sales leads.

With any Internet sales lead, the timing of engagement is critical as you don’t have a lot of time to grab their attention and drive your desired CTA. Chatbots, which are always and instantly available, solve this timing issue and can be programmed to guide your visitors to the specific CTA you are looking for.

Contact us to learn more about chatbots for Internet sales lead conversions.