Five Customer Experience Trends in 2017 (Infographic)

The customer experience- how a customer perceives their interactions with a brand- is considered by many business professionals to be the ultimate marketing tool.

The customer experience includes more than just product upgrades and speedy support as it encompasses the entire lifecycle of a customer’s relationship with a brand.

While the concept of customer experience may seem too conceptual and idealistic to justify study and management, it has in fact become a substantial differentiator in today’s increasingly competitive and connected global marketplace.

Today, there is tangible value in monitoring and increasingly improving your brand’s customer experience.

The Changing Customer Experience Landscape in 2017

2017 has seen significant shifts in the way brands are approaching the unique customer experience they want to create and the tactics and technologies they incorporate into an overarching customer experience strategy:

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