Chatbots and the Online Marketing Optimization Process

Marketing Optimization refers to the process of continually improving your organization’s marketing programs in order to maximize the benefit each program provides. In marketing, the optimization process is applied to each of your individual tactics while analyzing the value of each tactic to your overall marketing strategy. The practice of online marketing optimization has become a requirement for Internet marketers who are looking to compete effectively and gain a competitive edge.

Steps in the Online Marketing Optimization Process

Collect, aggregate, and analyze relevant data

One of the biggest reasons that marketing programs fail is a lack of data. The collection and analysis of relevant marketing data can help you to understand what your customers and prospects want, how your company wins business and how valuable opportunities are lost.

Revise and Refine Your Marketing Strategy

Taking the time to review and analyze your marketing data should help you to understand where your marketing challenges and opportunities are. Building an iterative marketing process that includes frequent data analysis will allow your company to remain competitive, even as your industry landscape and customer needs shift.

Identify and Deploy Marketing Automation

The third for online marketing optimization is in identifying and deploying marketing automation where possible. A well-designed automation strategy can improve the responsiveness of your organization while providing your sales team with more time to close sales.

Chatbots and the Role They Can Play in Online Marketing Optimization

Online marketers are starting to discover the power of chatbots in driving their online marketing efforts and maximizing conversion opportunities. Chatbots are software programs that are developed to engage online visitors through human-like chat to provide customer support or assist a sales prospect through the decision and purchasing process.

A well-designed chatbot will incorporate all that your team has learned through the online marketing optimization process in order to guide the prospect through a process that will ensure the greatest chance of sales success.

While some chatbots are designed to manage the interaction all the way to the close of a sale, an alternative goal might be in utilizing your chatbot to qualify the prospect as a genuine sales opportunity before turning the interaction over to one of your valuable (human) sales representatives.

As an additional benefit, chatbots can play a significant role in the data collection step of your online marketing optimization process as each of their interactions are fully tracked to provide you with valuable information regarding what your online prospects are looking for and the questions and guidance they need along the way.

Contact us to discuss a customized chatbot for your online marketing optimization.