Chatbots and Marketing Analysis Software

As marketers and business owners of all sizes know, marketing analysis is a critical exercise in which the company will collect and evaluate available information regarding the market for the purposes of developing a marketing plan. While the analysis will take information from any available data source, some of the most valuable data will be collected from actual interactions with customers and prospects. The aggregation and analysis of this data can help drive future marketing strategies and increase the chances of success for each of your future marketing programs.

When preparing for marketing analysis efforts, one of the primary things to remember is that good, high-quality data is a marketer’s best friend. Without it, it is impossible to determine which programs are working well and which should be abandoned. And while there are many marketing analysis software programs available for aggregating and reviewing the data, a relatively new (and very affordable) software technology can serve as one of the primary data capture tools for collecting some of your most valuable customer and prospect information.

What is a Chatbot and What Role Can it Play with Marketing Analysis Software?

Chatbots are software programs that are developed to participate in human-like chat with customers and prospects. A well-designed chatbot will understand the requests and intentions of the consumer and provide them with the information or resolution they need, quickly and efficiently.

While chatbots are gaining tremendously popularity in various business areas that require online customer communications, their use in marketing has emerged as one of the primary strengths chatbots can bring to a company.

Chatbots for Marketing Data collection

As marketers are learning, chatbots offer the ability to collect valuable customer interaction data more efficiently than a sales agent ever could. Chatbots are developed to manage one-on-one communications to gain an understanding of what the customer wants to accomplish and guide them through the (sometimes vast) volumes of available information in order to satisfy a support request or help to make a purchasing decision. For each of these interactions, the chatbot will efficiently collect the data for aggregation and analysis.

As an additional sales and marketing benefit, chatbots can create personalized customer interactions by leveraging the customer’s profile to deliver targeted ads and suggestions that can make the customer feel like they are having a customized experience with your brand.

And while today’s chatbots are not intended to replace 100% of your sales force, they are often used as a software tool that will answer the vast majority of predictable and repetitive types of questions most sales organizations can expect and turn the conversation over to a sales agent when and if necessary. In fact, many sales organizations leverage chatbots to qualify sales prospects before turning them over to human agents.

Contact us to learn more about using chatbots with marketing analysis software.