Online Marketing for Businesses Through Chatbots

For small business owners and online marketing experts, chatbots have emerged as a powerful new technology that deserves consideration as your online marketing strategy continues to evolve over time. Chatbots offer a great deal of versatility for online marketing efforts as they can be programmed to respond to specific keywords, retain data from customer interactions, and know when to offer additional complementary products to your visitors.

Chatbots have the ability to support a sense of urgency in response times and customer communications that is difficult to match with any other approach. And so chatbots have been proven to help drive increased conversions and sales and improve the overall customer experience with your brand.

Important Chatbot Statistics for Sales and Marketing Professionals

As the use of chatbots within sales and marketing strategies continues to grow, some data has emerged that should not be ignored by sales and marketing teams.

• More than 50% of consumers now expect the brands they interact with to be accessible on a 24/7 basis

• 46% percent of consumers now prefer to message a business rather than contact them via email

• 50% of consumers now prefer to message a business rather than contact with them via telephone

Some Specific Benefits of Chatbots for Online Marketing Efforts for Businesses

If you are an online sales or marketing professional considering the use of chatbots for your business, here are some specific benefits you can expect from their deployment.

• Always Available

Today, consumers are annoyed when the brands they work with do not offer round-the-clock assistance for general questions or for assistance in more pressing issues. Offering anytime availability demonstrates a ‘customer first’ business mentality.

• Natural Communication

A well-designed chatbot has the ability to communicate and support online marketing efforts like a real person would. Effective chatbots are programmed to respond to consumers by offering the appropriate products, services, or other assistance based on the needs expressed by the consumer.

• Data Collection

The effective use of chatbots includes programming them to gather purchasing patterns and other important data from consumers to help drive future sales and marketing efforts. As more information is collected over time, chatbot programming can be refined to offer on-target responses to consumer inquiries and provide better overall serviced to your consumers.

Contact us to discuss chatbot development to support your online business marketing strategies.