The Benefits of Using Chatbots on Your Website

As a small business owner and marketer, you work hard to deliver visitors to your website and you have developed and cultivated website content to both educate your new website visitor and convert this prospect to a new customer.

But regardless of how much content you have and how cleanly it is presented, many website visitors will still have questions that they want to have answered in a timely manner while they are on your site. As skilled online marketers know, this is a crucial time in the sales process.

Enter the Website Chatbot

When it comes to online marketing, nothing beats a personal touch. Whether the visitor wants to learn about a few different product options or simply chat about through a couple of questions before making a commitment, the desire is for a customer service experience that is tailored to their unique needs.

The expectation among consumers is for the line between where they are and answering a need through the purchase of a product or service to be as direct as possible. For all of these reasons, chatbots are seeing a dramatic increase in use on company websites.

A well-designed chatbot will help a user via a text-based conversation, whether embedded on your site or through a messaging platform. The chatbot is programmed to understand what the user is asking (at least the gist of it) and respond with relevant information that can assist and guide the visitor.

For resource-constrained small business owners this promising new technology has become an affordable reality. A friendly brand-oriented personal website chatbot that can greet visitors, talk to them casually and guide them through product and service selection in an appealing and efficient buyer journey.

Here are some of the primary ways that website chatbots can assist your visitors…

• The visitor needs help choosing among the products or services that you offer. Much like a real shopping assistant, the chatbot engages in natural conversation and the uncovering of needs to make a recommendation.

• A new prospect needs to learn more about your industry and terminology in order to more clearly understand the benefits you can offer them.

• New customers are looking for assistance in getting up to speed with the product or service they recently purchased from your company.

Extend Your Chatbot Across Other Messaging Channels

Of course, your chatbot offerings do not need to end with your website. You can easily reassign the same chatbots that run on your website to other channels, such as Facebook Messenger, Slack, and more.

Contact us to learn more.