A few years ago, chatbots only seemed to be available to very large companies and organizations that had the resources (financial and otherwise) to develop them.  But today, conversational chatbots are well within reach for most small business owners looking to streamline their customer service operations and improve the overall experience with their brand.

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As any small business owner will tell you, small businesses have the same pressing needs as large organizations in that they need to market and sell their goods and services while providing an excellent customer service experience and maximizing the productivity of their employees.  But as small businesses are more resource-constrained than their larger counterparts, conversational chatbots (running on their websites and other platforms) can provide a great way for them to efficiently and cost-effectively engage with their customers, partners and employees.

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More Automation Leads to Greater Efficiency

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While chatbots can’t shoulder the burden for your entire small business operation, they can remove some of the more menial and repetitive (yet extremely important) tasks. When you look at all of the required work that occurs in the natural course of any small business operation, such as answering frequently-asked-questions from customers, qualifying and directing new sales opportunities, compiling data for marketing purposes, etc., you will see that many of these tasks are repetitive in nature. 

 

These types of tasks can be perfect for chatbots to handle as they can allow you to reassign your employees to more strategic initiatives while still ensuring your customers and website visitors get the attention they deserve in a time-sensitive manner.

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Learn how different industries are leveraging chatbots to drive their customer communications and some of the specific use cases for chatbots that small business owners have discovered.

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